Abstract
Video game development is pretty incredible if you think about it. For generations now, the weaving of technology with artistry has enabled a vast expanse of opportunities for creative minds to stretch their imagination and bring audiences along for the ride. It’s in our modern era of mobile technology, however, that audiences are finally able to respond back via the data they generate. It’s this data that defines the mobile gaming experience, setting the industry apart from its predecessors and allowing it to rapidly dwarf them.
To understand the value in this data, we’ll start with a primer on the mobile gaming market. From there, we will dive into the various business models that mobile technology enables as well as some of the development practices that motivate easy data collection and usage. Finally, we'll tie these two threads together and show how data heightens gamers’ experiences and magically turns into money.
Speaker(s): Jacob Claussen
Agenda:
6:25to 6:35 PM – Open for participants to enter and network.
6:35 to 6:40 PM – IEEE LM and CTCN Business meeting and to introduce speaker.
6:40 to 7:55PM – Formal Program and Q&A.
Room: 1, Bldg: Asian American Resource Center, 8401 Cameron Rd., Austin, Texas, United States, 78754, Virtual: https://events.vtools.ieee.org/m/483331
